What Is Good: Logo Development

On Wednesday we had to select 10 out of the 150 logos we had drawn, that we felt would be fitting to the identity of out 'good'. With that groups of people were assigned to a table where the decided on the best idea and what could be done to improve it. Luckily they picked one of my favourite designs.

I've been developing the logo accordingly, keeping the same fundamentals of the design but changing the boundaries in each new idea. This will allow me to focus on what potential a logo has and ultimately I will have created a successful logo as an outcome.


- These are the sketeches I have been doing so far, to keep pushing the idea in order to achieve a final outcome. I've kept the same basis of the original selected logo, but kept pushing it until there was a number of different outcomes. None of these are final as of yet really.

- One of the many that I chose to start vectoring. The shape of this logo is unusual as I have created the outlines straight over a drawing, but this seems to make it all the more different. Finding type that is suitable to  fit the design is the next task I'm working on.