For these sets of designs, I found it more appropriate to add the Swarovski brand within the initial imagery, as I felt it was lacking an identity. There are 2 examples, that are relatively similar in form, positioning and layout, but the colour schemes have been alternatively changed. In order to create two different atmospheres altogether, allowing the audience to possibly be targeted more effectively and efficiently.
Thursday 29 March 2012
Swan / Brand
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For these sets of designs, I found it more appropriate to add the Swarovski brand within the initial imagery, as I felt it was lacking an identity. There are 2 examples, that are relatively similar in form, positioning and layout, but the colour schemes have been alternatively changed. In order to create two different atmospheres altogether, allowing the audience to possibly be targeted more effectively and efficiently.
For these sets of designs, I found it more appropriate to add the Swarovski brand within the initial imagery, as I felt it was lacking an identity. There are 2 examples, that are relatively similar in form, positioning and layout, but the colour schemes have been alternatively changed. In order to create two different atmospheres altogether, allowing the audience to possibly be targeted more effectively and efficiently.
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