Rationale Writing - Brief Selection Seminar 2

1

- Welcome! 

A cultural investigation of skateboarding brand  and identity with a focus on illustration, product / range / distribution.

I am going to approach this as a collaborative brief, with an existing brand because this will allow me to utilise both my illustration skills and identity.

> Product
 * Skateboard Deck / Proposals
 * Publication - contextually researched
 * Illustrations - x 10

> Range
 * Applied product range - merchandise / deck / packaging
 * Sticker pack / Prints
 * Printed Promotional collateral / flyers / posters

> Distribution
 * Store
 * Online webstore / social media
 * Promotional events - store open evenings
_
2

- Curses

A visual investigation of  brand & identity with a focus contextual illustrative application.

I am going to focus on the culture and design existing within the genre of music because it will allow me to develop a further understanding alongside my dissertation, and also develop my product skill.


> Product
 * Context drive Illustrations
 * Album, merchandise, printed media / Illustration Application
 * Promotional material - stickers, flyers, posters

> Range

 * 1 x Illustration - developed through research
 * Album packaging / limited edition pack
 * Multiple printed pieces of promotional material

> Distribution

 * Online store
 * Release show / event
 * Local music stores > further stockists could be developed 

_
3

- The Fishtank

A conceptual investigation of music visuals with a focus on illustration and exploration of materials.

I am going to do this as it would allow my illustration to be placed directly into a design studio, creating instant exposure because it would benefit me as professional and also my practice.


> Product
 * Mural
 * Publication - Further visual song interpretations.
 * Prints - Screen printed editions

> Range
 * 5 x Mural proposals
 * 5 x Publications / illustrations
 * 5 x Limited edition prints

> Distribution

 * Online store

 * Local art fairs / music shops

 * Promotional music releases

_
4

- Prosthetic Records


An illustrative investigation of product, range, distribution with a focus of application within brand identity.

I am going to produce a range of products & proposals demonstrating my current practice because it would allow further development as a designer and also a key focus of research, showing illustrative application across a wide audience.



> Product
 * Illustrations x 5 (development)
 * T-shirt proposal - explored range of formats
 * Branding & Identity

> Range
 * Album artwork, promotional events ( flyers, banners, posters )
 * Short publication - record label orientated
 * Printed media - swing tags, packaging, printed artwork

> Distribution

 * Online store
 * Shows - merch stalls
 * Independent stores - specialising in the genre and culture