Vectored logo designs, using type and simple pieces of imagery to aid the identity of the re-brand. As holistic therapy is the main focus with Karen's branding and identity. I have tried to create a sense of ease, not over complicated anything and also create a relaxed atmosphere. A lily pad was visible throughout her existing printed media and this is something that she wants incorporated within the design. I am going to continue to develop designs and build up a variety that can be sent to her to see if it is what is required.
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Logo for Dave's re-branding, utilising his trade as the focus to the design work. As I want the audience to easily understand what his service is. I am focussing on a more corporate and sleek design direction as it meets the industry and does not over complicate anything. Again this needs to be related to the context of all the design work.
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