BA (Hons.) GRAPHIC DESIGN
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LEVEL
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05
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Module Code
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OUGD202
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Module Title
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DESIGN PRODUCTION -
DIGITAL
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END
OF MODULE SELF-EVALUATION
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NAME
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Mitch Weaver
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1. What
skills have you developed through this module and how effectively do you
think you have applied them?
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Obviously, it would be After Effects. I now feel I can
confidently use this piece of software to create moving pieces of design work
that reflect some of the ideas I have created. Alongside that, using time to
create flowing sequences of key frames, has allowed be to develop an
understanding of process. This could then be applied to a number of elements
across a broad range of media within design criteria. Effectively, being
organised from and idea to an outcome, creates a more effective and direct
contact with audience.
Realistically, I would want to spend more time
developing these skills further and using different aspects throughout a
number of different briefs, this would allow a more effective process from an
idea to an outcome.
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2. What approaches to/methods of design production
have you developed and how have they informed your design development
process?
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Putting an idea onto storyboards has allowed me to
understand a visualisation of how a final piece could ultimately become.
Essentially, using a sequence in a specific order within a time frame has
pushed me to want to generate more ideas. Taking what I have created and then
applying it directly to after effects made the idea itself become more
effective. As I now have a broad understanding between paper and software.
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3. What strengths can you identify in your work and
how have/will you capitalise on these?
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The main strength I feel can be clearly seen
throughout my design work is the context and audience. The fact the Munnyworld
vinyl toys are not really commercialised in such a way, like numerous other
products. Allows a direct understanding and limitation as to who would
actually see the motion graphics. It’s aimed directly at a specific product.
Alongside this, my end motion seemed effective in
reaching the audience. I have tried to keep things as simple as possible but
have added effects that allow a much more developed piece of moving image.
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4. What weaknesses can you identify in your work and
how will you address these in the future?
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- Synchronisation with the music and motions of
artwork and imagery. This is something that I found particularly difficult to
work with. As realistically I needed to understand the track before hand and
also exactly at what point the keyframe would move with the beat.
- As the audience is specific and direct to a number
of people, other viewers may not understand the product or programme at all.
Saying that, this is what I wanted achieve as I did not want to create
something that would be directly reaching the masses.
- The motion graphic itself is relatively flat within
the composition. I should have experimented more with the three dimensional
space in order to create a different flow of movement.
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5. Identify five things that you will do differently
next time and what do you expect to gain from doing these?
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- I wanted to incorporate Papercraft into the
animation, but I felt with time constraints and lack of organisation that
this was not viable for a solution. Realistically, I should have been more
engaged with my idea in order to develop it, but learning new software along
the way did not help my ideas to become working pieces of design. Not to say
that it was a waste of time in any way.
- Storyboarding. There’s always a better idea, or
something that might work more effectively as you continue to develop ideas
on paper. Next time I need to do as many as possible in order to allow myself
to have a much more in depth set of ideas.
- Cameras
within After Effects. This was something I briefly looked at, but did not
focus it directly within my design work. Ultimately I could have created a
more effective mood throughout the motion. As it allows you to work within
the three dimensional space, at multiple angles.
- Keep up to date. This something I still have not
worked out how to do effectively, as I want to be able to have a lot of
development work, which I can look back on, or re-work. This would
realistically allow me to become a much more efficient designer.
- Tutorials. This is something I did not really look into,
as I felt I wanted to learn how to use the programme from the workshops and
myself. Alternatively, I should be looking at how to achieve an idea through
a tutorial, this could possibly allow myself to develop an idea even further.
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6.How would you grade yourself on the following areas:
(please indicate using an ‘x’)
5= excellent, 4 = very good, 3 = good, 2 = average, 1
= poor
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1
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2
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3
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4
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5
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Attendance
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X
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Punctuality
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X
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Motivation
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X
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Commitment
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X
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Quantity of work produced
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X
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Quality of work produced
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X
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Contribution to the group
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X
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The evaluation of your work is an important part of
the assessment criteria and represents a percentage of the overall grade. It
is essential that you give yourself enough time to complete your written
evaluation fully and with appropriate depth and level of self-reflection. If
you have any questions relating to the self evaluation process speak to a
member of staff as soon as possible.
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